Pens are small, fairly cheap but in respect to using them for gifts they do not get disposed of till they have been fully used, giving them a life of 1 or 2 months depending on usage. Because of this versatility they are a perfect gift.
Pen manufacturers would agree that the most common ink colour these days is black ballpoint. When you are looking for advertising exposure the black ballpoint pen cannot easily be beaten for dollar for dollar advertising & market exposure value. They keep you front of mind with your clients every day when you add your branding or unique company features the pen.
Amongst sales people and office workers, black ballpens are the most preferred. Blue is next in line in popularity. Odd & interesting colours such as pink or orange can also be used, but are of little usability. They’re best for children’s wear businesses or party-hire companies. After all, practicality is the issue, so a gift pen with blue or black ink is your best bet.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like. Read more...
